Bradley Associates: Gaining Access to Key Decision
http://www.redgage.com/blogs/adalrichschmidt/bradley-associates-gaining-access-to-key-decision-makers-cold-calling-does-work-if-you-know-how-to-call.html Will sales reps cold call – and learn to like it? Yes, if shown that cold calling is effective in gaining access to decision makers and Key Player executives. The sales person needs to learn to approach cold calling differently -- and should use cold calling to cultivate an internal referral and not to initially call the Key Player. Why not?A survey* of senior executives was conducted to determine under what circumstances they would read more
Bradley Associates: The Guerrilla Consultant
http://www.redgage.com/blogs/adalrichschmidt/bradley-associates-the-guerrilla-consultant.html Dialing in Desperation“Ms. Patterson, you have a cold call from some consultant on line two.”That message probably rates as much excitement as a call from an IRS auditor. So, what usually follows is a quick brush-off from the “prospective” client.Never read more
Bradley Associates: Gaining Access to Key Decision Makers. Cold Calling does work – if you know how to call
http://www.social-bookmarking.net/news/bradley-associates-gaining-access-to-key-decision-makers-cold-calling-does-work-%E2%80%93-if-you-know-how-to-call/ Will sales reps cold call – and learn to like it? Yes, if shown that cold calling is effective in gaining access to decision makers and Key Player executives. The sales person needs to learn to approach cold calling differently -- and should use cold calling to cultivate an internal referral and not to initially call the Key Player. Why not? A survey* of senior executives was conducted to determine under what circumstances they would respond read more
Bradley Associates: Gaining Access to Key Decision Makers. Cold Calling does work – if you know how to call
http://www.social-bookmarking.net/news/bradley-associates-gaining-access-to-key-decision-makers-cold-calling-does-work-%E2%80%93-if-you-know-how-to-call/ Will sales reps cold call – and learn to like it? Yes, if shown that cold calling is effective in gaining access to decision makers and Key Player executives. The sales person needs to learn to approach cold calling differently -- and should use cold calling to cultivate an internal referral and not to initially call the Key Player. Why not? A survey* of senior executives was conducted to determine under what circumstances they would respond read more
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